首页财经
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水皮杂谈:王老吉不是健力宝
如果把广药比作生父,加多宝比作养父,那么王老吉就像一个被夹在生父和养父之争中不知所措的孩子,左右为难。跟谁都断不了关系,离了谁都成就不了现在王老吉;合则皆大欢喜,分则自寻烦恼。广药是一个国有企业,加多宝是一个外资企业,在加速王老吉的品牌开发上并没有利益上的冲突,多元化只是一种美好的愿望。而王老吉就是